ON A BAD DAY "LOVE" CAMPAIGN
Working with ON A BAD DAY was one of the best experiences I've had in my career. The support for the creative vision and scope of the project was amazing.
The conversations had with the founder Neken Williams on what his brand was and where it is headed were a great case study on what a company should be in the 20's in terms of sustainability and being environmentally conscious in our world of corporate greed and brands seeing these values as trends versus creeds.
ON A BAD DAY is a new age candle company based in Downtown Dallas owned by partners Neken Willams and Rayan Elbasheer. The hand-poured candles consist of all natural soy wax and 100% therapeutic grade essential oils. It is their initiative for the customers to recycle their tins and glasses, and repurpose the containers for broader use in the home.
Role:
ART DIRECTOR,CINEMATOGRAPHER, EDITOR. FREELANCE PROJECT*
INDIVIDUAL STORIES
COMING SOON*
CONCEPT DECK FOR
THE PROJECT
PHOTOGRAPHY
TREATMENTS
We worked in tandem with Dallas
photographer Cameron Hallford
to capture photos for use in the transitional and graphical elements placed throughout the films. He captured raw and candid moments along with tactile and textured layering elements.
